Despite advancements in activewear, most sports bras “are stuck in the past”. That’s according to Joanna Wakefield-Scurr professor of Biomechanics at the University of Portsmouth, and the University of Memphis.

Nike Inc. is nearing an eight-figure endorsement deal with basketball star Caitlin Clark ahead of her professional debut set for May, according to a person familiar with the negotiations.

Adidas launched new shoes for 41 Olympic disciplines at an event in Paris on Thursday,  as it uses the Games to hone its focus on sports rather than celebrities.

Californian lifestyle brand Brixton announced Thursday the appointment of Seth Ellison to the role of chief executive officer, effective April 22.  

​News last year that Shein and Authentic Brands Group were interested in buying Topshop seemed to be just a rumour. But now the speculation has resurfaced. So do ASOS's problem make a takeover more likely?

​There’s been a partial move away from big-name retailers opening multiple branches on destination shopping streets post-pandemic, but Uniqlo is bucking that trend and Thursday sees the debut of its latest megastore.

Scottish cycle clothing and accessories brand Endura has joined the growing list of eco-conscious businesses to have achieved B Corp certification.

The world’s top sport and lifestyle names are getting ready for the Paris Olympics. JD Sports has just opened a 1,500-square-metre store on the Champs-Elysées, while On Running and Salomon will soon do the same.

Lavetta is an all-new sustainable athleisure brand that launched this week and comes with an interesting choice of creative director — professional dancer, model and social media celebrity Danielle Peazer.

The athletes in the French team will be dressed in Berluti from head to toe for the opening ceremonies of the Olympic and Paralympic Games in Paris.

Fogliato, who has been CEO of Salomon since November 2021, is leaving the French outdoor sport brand specialised in skiing and trail running for “personal reasons.”

​UK inflation has continued to fall with the Office for National Statistics saying Wednesday that the Consumer Prices Index (CPI) rose by 3.2% in the 12 months to March 2024, down from 3.4% in February.

Matalan has added 17 new third-party brands to its online offer. And the retailer has also announced that it has extended the range of sizes available across many ranges, “to improve size inclusivity”.

Outdoor performance brands The North Face and Icebreaker have teamed up to launch a sustainable merino blend adventure wear capsule collection for Spring/Summer 2024. 

Adidas on Tuesday raised its 2024 profit outlook after what the German sportswear giant said was a better than expected first quarter.

The American brand specialising in outdoor clothing is opening its first shop in the Netherlands. It has chosen the former RoXY Club in Amsterdam, at 465-467 Singel, to create a space for outdoor enthusiasts.