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A third of UK girls put off sport because of sportswear - report

A third of UK girls put off sport because of sportswear - report

​Despite a host of technical advances improving the fit of sportswear, 36% of women are still put off playing sport due to having to wear ill-fitting or hand-me-down clothing, according to new research.
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UK consumers' sustainability score drops - ESW report

UK consumers' sustainability score drops - ESW report

The UK consumers’ crown for being among the leaders in sustainability values is slipping. They’re less sustainably minded than they were just a year ago, according to a new ‘Global Voices’ survey from digital firm ESW.
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Decathlon UK appoints Fifty media agency to drive AI-driven promos

Expect a big upturn in AI-driven media promotions from Decathlon UK. The sportswear retailer has partnered with tech-driven agency Fifty to handle its media planning and output across all its omnichannel pathways.
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DM Media joins Palomar network of independent PR agencies

Parisian agency DM Media has joined Palomar, an international network of independent PR and communication agencies specialised in the fashion, beauty and art of living sectors.
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Рекламные кампании

La Mer names first-ever male ambassador

La Mer names first-ever male ambassador

La Mer has named Taiwanese singer Jay Chou as its first-ever male ambassador. 
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Рекламные кампании
Karl Lagerfeld and Fiba 3x3 team up to fuse fashion and basketball

Karl Lagerfeld and Fiba 3x3 team up to fuse fashion and basketball

Fashion brand Karl Lagerfeld and Fiba 3x3 have announced a partnership for the 2024 Fiba 3x3 season. 
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Рекламные кампании