TM Lewin e-commerce site is relaunched, flagship stores to follow

Sandra Halliday

Опубликовано
27 мая 2022 г.

Just six weeks after being bought in a rescue deal, upscale shirtmaker TM Lewin has relaunched its e-commerce site. Currently showcasing the reborn label’s initial spring/summer range, additional lines are “to be added in the coming weeks”.

Importantly too, the online rebirth “will be followed by physical flagship stores in key locations soon, enabling TM Lewin to be as close to its customers as possible once again”.

Despite recent challenges, the brand’s new owners said they’re “committed to driving the future growth and success of the business, while ensuring it regains its status as a leading menswear provider, renowned for quality shirts and other tailored items”. 

MD James Kearns said: “For over 120 years, TM Lewin has been synonymous with quality, tailored menswear and we are committed to re-establishing its position within the UK and wider international markets.

“Over the last six weeks or so, the team and I have worked incredibly hard to ensure the online relaunch results in the long-term success of the brand, but we know this will not be possible without the ongoing support of our loyal customer base, for which we are incredibly grateful. 

“We are delighted to unveil the new TM Lewin online store and look forward to sharing our progress in the coming months – watch this space.”

Kearns has 15 years of experience gained across major brands that operate successfully through stores and online, including Marks & Spencer, Tesco and Boden.

The heritage business has been through bruising few years. It was put up for sale by Bain Capital a month after the first lockdown began in spring 2020 and was bought by Torque Brands as it worked to build a British luxury group.

But within weeks, the new owners were seeking more attractive rent deals and saying that the company was in danger of going into administration again if they weren't forthcoming.

By summer 2020 it had entered a pre-pack administration with Torque brands buying it but closing all of it stores and laying off large numbers of staff.

It filed for administration again the spring and was bought by a unit owned by Petra Group, which had previously provided the business with a £205 million funding facility.