Opening Ceremony debuts athlete-design collab with Russell Westbrook and Jordan Brand

Gabriella Lacombe

Опубликовано
14 нояб. 2019 г.

Houston Rockets basketball player Russell Westbrook, Nike’s Jordan Brand and Opening Ceremony are joining forces to create Opening Ceremony’s first athlete-design project.

Launched on November 11, the apparel collection, which includes an overcoat, a pant-trouser hybrid, a color-blocked track jacket and more, modifies classic Air Jordan looks with new proportions and details based on Westbrook’s personal style. Prices range from $125 to $395, said Nike.

"When [Westbrook] and I sat down together to design, it started a creative dialogue and synergy of true collaboration," said Opening Ceremony co-founder and creative director, Humberto Leon.

"The resulting collection shows how, together, we reworked our favorite Air Jordan essentials into new garments. We're looking forward to seeing how the public puts their own spin on these pieces by incorporating them into their daily wardrobes."

“I’ve always loved fashion and the creative process when it comes to designing,” added Westbrook. “When the opportunity came for me and Jordan Brand to collaborate with another brand, Opening Ceremony was a perfect match. I liked the idea of doing something with bold color patterns and adventurous silhouettes, and I’m excited to see this collection come to life.”

The Opening Ceremony x Jordan Brand x Russell Westbrook collection is available at openingceremony.com and Opening Ceremony stores in New York, Los Angeles and Tokyo. The collection will also be available in North America on Nikelab.com and at Nike Lab’s 21 Mercer and Chicago locations on December 5.

While the partnership with Westbrook marks Opening Ceremony’s first collaboration with an athlete, the upscale retailer has released collaborative capsules with several partners this year, including Hoka One One, Wrangler and Yoox.