Mr Porter taps Japan's Visvim for capsule collection

Barbara Santamaria

Опубликовано
7 нояб. 2018 г.

This week, Mr Porter is launching an exclusive Visvim capsule collection inspired by Yosemite rock climbing and the outdoors.

Fans of the Japanese menswear label will find a 28-piece collection comprised of denim jackets, flannel shirts, wool cardigans and quilted coats, as well as three footwear styles and a bagpack.

Visvim designer Hiroki Nakamura, who recently made California his home, was inspired by Yosemite Valley Camp 4, considered the birthplace of modern rock climbing. Known for frequently using classic Americana and Native American references in his designs, Nakamura said the collection pays tribute to early rock climbers of the late 1960s and 60s, as well as his love of the outdoors.

The theme will also take centre stage in a special event being held in Los Angeles on 7 November, as well as in an integrated global marketing and content campaign run by Mr Porter across its social media, email, website and app platforms to celebrate the partnership.

“We are thrilled to bring Hiroki Nakamura’s eclectic vision and design to Mr Porter. The campers of Yosemite in the 1960s provided unique inspiration for the campaign and content, allowing us to bring the Visvim capsule to life,” said Daniel Todd, senior buyer at Mr Porter.

“We have always appreciated the support Mr Porter has given to Visvim and this capsule collection was a great opportunity for all of us to further explore the possibilities of our partnership. I hope everybody enjoys the product from this collaboration,” added Nakamura.

The collection launches exclusively online at Mr Porter and will be on display at Visvim Exposition in downtown Los Angeles from 7-21 November.