503
Вакансии
RITUALS
Rituals - Office Coordinator (Warsaw)
Permanent · WARSAW
AVON
Product Safety/Integrity & Regulatory Affairs
Permanent · WARSZAWA
TK MAXX
Pracownik ds. Ochrony Tkmaxx Port Łódź/Pełen Etat
Permanent · ŁÓDŹ
TK MAXX
Pracownik ds. Ochrony Tkmaxx Wrocław Renoma/Pełen Etat
Permanent · WROCŁAW
TK MAXX
Pracownik ds. Ochrony Tkmaxx Wrocław Bielany/Pełen Etat
Permanent · WROCŁAW
L'OREAL GROUP
Project Manager & Administration
Permanent · WARSAW
L'OREAL GROUP
Community Advocacy Specialist, l’Oréal Luxe
Permanent · WARSAW
PANDORA
Business Consultant, Fico Sap Solutions
Permanent · WARSAW
PANDORA
Scrum Master
Permanent · WARSAW
PANDORA
Treasury Operations Specialist
Permanent · WARSAW
PANDORA
Engineering Manager
Permanent · WARSAW
PANDORA
Junior Finance Specialist
Permanent · WARSAW
RITUALS
Rituals - Retail Coordinator (Romania - Bucharest)
Permanent · WARSAW
AVON
Innovation Planner
Permanent · WARSZAWA
QURATE RETAIL GROUP
Senior HR Business Partner
Permanent · KRAKÓW
LIMANGO
Purchasing Manager - Denim, Fashion, Men's Wear - 100% Remote Possible
Permanent · WROCŁAW
L'OREAL GROUP
Head of Category
Permanent · WARSAW
ABBOTT
Sales Executive (Rapid Diagnostics)
Permanent · WARSAW
QURATE RETAIL GROUP
HR Process Specialist - Talent Management
Permanent · KRAKÓW
RITUALS
Rituals - Area Manager Eastern Europe (Wrocław)
Permanent · WARSAW
TJX EUROPE
Specjalista/ka ds. Szkoleń
Permanent · WARSAW
TK MAXX
Specjalista ds. Ochrony tk Maxx Wrocław Magnolia/Pełny Etat
Permanent · WROCŁAW
Переводчик
Nicola Mira
Опубликовано
24 авг. 2018 г.
Время чтения
2 минут(-а,-ы)
Скачать
Загрузить статью
Печать
Размер текста

Minimalist womenswear label Baserange broadens international footprint with Tokyo opening

Переводчик
Nicola Mira
Опубликовано
24 авг. 2018 г.

French womenswear label Baserange was founded in Toulouse in 2012 by a multinational designer duo - Blandine Legait hails from France and Los Angeles-based Marie-Louise Mogensen from Denmark - and ever since its inception it adopted an international outlook. While still based in Toulouse, Baserange has gone places and, after opening a shop in Melbourne, Australia, it recently inaugurated its second monobrand store, in Tokyo. The new, 40-square-metre store opened at the end of spring, as a partnership between Baserange and one of its Japanese distributors. It is located in the Shibuya district and is entirely dedicated to Baserange’s signature fashion, at once minimalistic and feminine.


Inside the Tokyo store - Baserange


The label’s founders have given themselves another year to open their third store, this time a directly operated one, in Los Angeles, where they have roots. The stores’ interiors are virtually bare, highlighting the label’s underwear and clothes, made with materials like piqué cotton, silk and alpaca, and whose seemingly straightforward, clean silhouettes emphasise the label’s commitment to a natural, tactile feel.

Meanwhile, the product range continues to broaden: Baserange introduced more ready-to-wear items, notably oversize knitwear made in France and silk dresses produced in Turkey, and will soon feature a few unisex ones, anticipating a fuller wardrobe from the Autumn/Winter 2018-19. The label’s basics, from tops to socks, will be replicated into a menswear line, which will remain relatively affordable, as they too will be partly produced in Portugal. Prices currently range from €75 for a long-sleeved top to €110 for a dress and up to €270 for silk items.


Autumn/Winter 2018-19 collection - Baserange


Baserange’s line extension efforts have been well received by retailers, and for the Spring 2019 the label expects to be distributed via 250 multibrand stores. This year, it acquired a number of new clients in France, such as the Galeries Lafayette Haussmann department store in Paris, and others in Marseille, Montpellier, Bordeaux and Lyon.

For the first time in some years, Baserange exhibited at the Man/Woman trade show in Paris last June, where it met new buyers as well as its loyal pool of international clients. Having a brand-new pre-collection was crucial for such an early showcase. The pre-collection already accounts for half of the label’s business, and its founders expect it to quickly become more important than the main collection.
 

Copyright © 2024 FashionNetwork.com All rights reserved.