M&S in CommerceHub link for digital expansion

Nigel TAYLOR

Опубликовано
2 апр. 2023 г.

M&S has been putting heavier support behind its growing online operations of late and the retail giant has now partnered with digital connections giant CommerceHub as it expands its product selection. 

Key to the partnership will be “to enhance customer experience and grow revenue without incurring inventory cost and complexity”.

CommerceHub said it’s supporting M&S's digital transformation journey by providing its unified Commerce Suite “for the flexibility to stay ahead of consumer expectations through any e-commerce partnership model, including marketplace, e-concessions, hybrid and more”. 

It said Commerce Suite “enables M&S to quickly expand assortment, boost customer engagement and loyalty, and attract new customers, while maintaining profitability with more agile and flexible merchandising and fulfilment”.

Henry Swift, Head of Online Commercial at M&S.com, said: “As M&S continues on the next stage of its transformation and reshapes as an omnichannel retailer, we wanted a strategic partner that could help us deliver a best-in-class shopping experience for our customers. 

“CommerceHub has proven expertise in e-commerce leadership which will help us amplify our commerce solutions and help ensure they seamlessly join up across our channels and business systems.