568
Вакансии
PRIMARK
People & Culture Supervisor
Permanent · WARSAW
CALZEDONIA GROUP
Kierownik Salonu / ch Promenada / Warszawa / Nowe Otwarcie
Permanent · WARSAW
H&M
Advanced User
Permanent · ROBAKOWO
H&M
Group Leader/ Lider Grupy
Permanent · CHLEBNIA
H&M
Advanced User
Permanent · CHLEBNIA
ESSILORLUXOTTICA GROUP
Sales Representative
Permanent · KRAKÓW
ESSILORLUXOTTICA GROUP
Cee Operations Controller
Permanent · KRAKÓW
ESTÉE LAUDER COMPANIES
IT Business Partner
Permanent · WARSAW
LEVI'S
Customer Relations Specialist (Otc) M/W/D
Permanent · WARSAW
MICHAEL KORS
Sales Supervisor, Poland, Lodz- Full Time
Permanent · ŁÓDŹ
LIMANGO
Product Owner - Fully Remote Possible
Permanent · WROCŁAW
L'OREAL GROUP
Senior Brand Manager Maybelline New York
Permanent ·
NEWELL
Sales And Operations Planner
Permanent · POZNAŃ
L'OREAL GROUP
Country Digital Project Manager
Permanent · WARSAW
RITUALS
Rituals - Office Coordinator (Warsaw)
Permanent · WARSAW
AVON
Product Safety/Integrity & Regulatory Affairs
Permanent · WARSZAWA
TK MAXX
Pracownik ds. Ochrony Tkmaxx Port Łódź/Pełen Etat
Permanent · ŁÓDŹ
TK MAXX
Pracownik ds. Ochrony Tkmaxx Wrocław Renoma/Pełen Etat
Permanent · WROCŁAW
TK MAXX
Pracownik ds. Ochrony Tkmaxx Wrocław Bielany/Pełen Etat
Permanent · WROCŁAW
L'OREAL GROUP
Project Manager & Administration
Permanent · WARSAW
L'OREAL GROUP
Community Advocacy Specialist, l’Oréal Luxe
Permanent · WARSAW
PANDORA
Business Consultant, Fico Sap Solutions
Permanent · WARSAW
Опубликовано
13 апр. 2023 г.
Время чтения
2 минут(-а,-ы)
Скачать
Загрузить статью
Печать
Размер текста

John Lewis targets tweens with new kidswear deep dive

Опубликовано
13 апр. 2023 г.

While much of the news coming out of John Lewis recently has been about its well publicised business woes, on Thursday it had more positive news with the launch of a new kids offer that also sees it targeting the tween market.


John Lewis


It's a significant expansion for the childrenswear offer from the retailer and is the first time it has ever designed a collection specifically aimed at the crucial tween market.

It was created under the leadership of Queralt Ferrer, its still-new fashion-focused director of design. And it includes a collection targeting kids age 7-12 (as well as items for the 2-6 age range).

It comes as the company wants to grow its share of the market across a wide age range and as well as its own brand, it's including a range of external popular labels. Ten new fashion brands have been added for the spring season, including Petit Bateau, JoJo Maman Bébé, Mintie by Mint Velvet, Ted Baker, Jack and Jones, and Gap, among others.

Overall, the focus is clearly on a more trend-led selection (“taking inspiration from 90s trends”) and it has “innovative plans” to give the offer a starring role in its store.

The move makes good commercial sense given that the children's clothing market is estimated to be heading towards a value of £7.3 billion by 2027 (source: Mintel). It was worth £6.8 billion in 2022.

Some might say John Lewis has been slow to pick up on its potential with the company virtually handing sales to its rivals once kids gets past toddler stage. The retailer has a huge 16% share of the UK nursery clothing market and also is the source of 34% of all pushchairs sold in the UK. But as kids get a little older their parents go elsewhere for the clothes they're going to wear.

The company said it's now better placed than ever to meet the needs of families as their children grow up and reflects changing tastes among older children who are increasingly interested in what they wear. 

Copyright © 2024 FashionNetwork.com All rights reserved.