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Переводчик
Nicola Mira
Опубликовано
16 мая 2022 г.
Время чтения
2 минут(-а,-ы)
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Jacquemus unveils collaboration with Nike

Переводчик
Nicola Mira
Опубликовано
16 мая 2022 г.

Rumours had been rife for a few months, and now official confirmation of the eagerly awaited collaboration between Jacquemus and Nike has arrived. French designer Simon Porte Jacquemus had always dreamed of teaming up with the US sport apparel and equipment giant, joining the Nike family in the wake of Virgil Abloh and many others. The dream has now become reality. The fruits of this collaboration will hit the market this summer, and will be available as an exclusive advance preview on the Jacquemus e-shop from June 28.


The Jacquemus x Nike collaboration’s logo - Nike x Jacquemus


Jacquemus x Nike is a summer collection consisting of unisex accessories and a number of women’s ready-to-wear items, from biker shorts to pleated skirts and halter-neck dresses. It will be unveiled at Jacquemus’s next physical runway show, scheduled for June. “For this collaboration with Nike, I wanted to create a collection that reinterprets athletic women’s sportswear in a minimalistic way. It was important for the collection to be accessible to all body shapes, and that it blended Jacquemus style and Nike performance,” said Porte Jacquemus in a press release.

“I have always been inspired by vintage ACG pieces and Nike campaigns from the ’90s. With this imagery in mind, we designed athletic wear for women with sensuous details and neutral colours, along with my own interpretation of the Humara, my favourite Nike shoe,” added Porte Jacquemus, who has always been drawn to the world of sports, and in this collection combined a gym and fitness aesthetic with that of outdoor apparel, tapping the Nike archives.
 

Simon Porte Jacquemus - ph Zoë Ghertner


“When we collaborate at Nike, it’s always a 50-50 union, where each partner comes together to advance the other forward in ways that couldn’t have been done alone. With Jacquemus, we drew inspiration from vintage ACG apparel, from the interwoven Nike Dri-Fit fabric, and from footwear like the Humara, to create a nexus of sport and style,” said Jarrett Reynolds, Nike vice-president of catalyst apparel design, underlining how this kind of collaboration “allows us to expand the culture of sport and redefine it for the next generation.”

The two partners, keen to create yet more buzz around the project and to whet their fans’ appetite and anticipation for the collection, have not yet released any picture of the collaboration. They have only circulated a few teasers featuring the Nike x Jacquemus logo: a tennis court viewed from above, set on what looks like sand by the seaside, with two intertwined female silhouettes.

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