Harrods opens new H Beauty store in Bristol, underlines beauty's strength

Sandra Halliday

Опубликовано
22 апр. 2022 г.

Harrods is continuing the fast rollout of its H Beauty chain and on Thursday opened its latest branch, in Bristol. It’s the fourth standalone for the chain in the UK and coming in the same week that Farfetch and Browns launched their own giant beauty offers, it underlines the importance of the category to premium and luxury retailers.

The new store is in the The Mall Cribbs Causeway and covers 25,300 sq ft. The space includes a diverse portfolio of products and services from over 86 international beauty brands.

Like its three portfolio-mates, the store is “an experiential playground, where beauty novices and experts alike can discover some of the industry’s most forward-thinking and vibrant brands as well as stock up on their forever-favourite product”. 

It “reflects Harrods’ commitment to creating luxury shopping experiences through its unique curation of brands, to new communities across the UK,” the company said.

Annalise Fard, Director of Beauty at Harrods, commented: “The opening of our H beauty store in Bristol marks another exciting milestone. Through the expansion of our standalone stores, we are committed to meeting the ongoing demand for high-quality retail beauty shopping experiences outside of London. 

“As a leading authority in beauty and luxury, we take great pride in bringing the magic of Harrods Beauty to local communities and have carefully curated an extensive portfolio of brands and products tailored to suit the local customer.” 

The product offer includes a big focus on fragrance with a dedicated Fragrance Bar, boutiques by Maison Francis Kurkdjian and Penhaligon's, as well as access to brand exclusives from Initio, L'Artisan Parfumeur, Parfums de Marly, and Montale.

The extensive skincare offering includes a curated edit of 'Best Kept Secrets' such as Cultured and Holifrog, and there’s an array of innovative beauty gadgets, haircare, make-up, and candles. 

There’s also “blow-dry product and salon phenomenon” Drybar, make-up demonstrations and experiential product testing, bespoke skincare consultations and treatments.

And it has a 34-seat Champagne Bar with a menu of cocktails and patisseries created by Harrods’ food and beverage team.

The Bristol launch follows three store openings, the first at Lakeside retail centre in Essex, the second at centre:mk in Milton Keynes and third at St James Quarter in Edinburgh. Bristol will also be followed by a fifth store in Newcastle later this year. 

Simon Green, Portfolio Director at M&G Real Estate, said: “H beauty’s innovative and experiential approach to its new store will help to draw in shoppers from across the South West and reinforce The Mall’s position as the premier shopping destination in the region. The Mall continues to see strong levels of occupier interest thanks to its strategic, accessible location which has resulted in a strong recovery in footfall following the pandemic. This has been evident over the last 12 months as we welcomed several new retailers to the centre including Tommy Hilfiger, ProCook, Ribble Cycles and Bremont as we continue to ensure the centre delivers a diverse offering alongside an experiential proposition that modern physical retail demands.”