Harrods names editor-in-chief as part of editorial strategy shift

Barbara Santamaria

Опубликовано
15 окт. 2018 г.

Harrods is overhauling its editorial platforms and has poached Tiffanie Darke from A+E Networks to lead the transformation.

Darke will join the luxury department store as editor-in-chief, and will work on bringing the brand’s editorial platforms together under one team as part of a major editorial and marketing strategy shift.

Her appointment joins that of Stacey Dugui as fashion editorial director and Teo Van Broeke as contributing menswear editor.

Darke’s most recent job was editor-in-chief of A+E Networks’ History, Biography and A&E channels, but she has strong experience in the fashion sector having worked as editor-in-chief of The Sunday Times Style for 12 years.

This will come in handy when, over the next six months, Harrods relaunches the monthly Harrods magazine portfolio, the quarterly Harrods Man papers, and new social media channels. Darke will also oversee the rollout of a podcast and new approach to video content.