Gucci and The North Face release documentary to support latest collaborative collection

Gabriella Lacombe

Опубликовано
7 янв. 2021 г.

Italian fashion house Gucci and VF Corporation outdoor brand The North Face have unveiled a documentary specially made to promote their new collaborative collection. 

Gucci commissioned artist Sean Vegezzi—who has made multiple fashion videos for the brand, including videos for Gucci Beauty, Gucci Cruise 20 and a video collaboration between Gucci and Dazed—to make the documentary, which explores the same themes of "literal and metaphorical adventures" as the collection.

Filmed in the Alps, the documentary "reveals [collection] pieces through the eyes of those who made them possible," featuring conversations with Gucci’s creative director, Alessandro Michele, and The North Face design manager global collaborations, archives, and special projects, David Whetstone, as well as the collection's design team, product developers, and craftsmen. 

"The documentary is interspersed with images from the Dolomites to the Sierra Nevada in California," Gucci said, "from the creation and production process in the factories to the underground history of how The North Face, a pinnacle outdoor brand, got adopted in major cities while discussing the cultural figures who contributed to The North Face’s popularity – with diverse contributions ranging from American professional rock climber Nina Williams to influential graffiti artist Post AOW."

The North Face x Gucci collection was first unveiled in December of 2020, and includes a variety of men's and women's ready-to-wear pieces, as well as outdoor items like tents and sleeping bags. The collection will launch first in a series of pin locations beginning January 6, and will later be available online, as well as in select Gucci locations beginning in mid-January.