GN3RA metaverse for creators partners with Royal College of Art

Sandra Halliday

Опубликовано
1 дек. 2022 г.

GN3RA, which described itself as “the world’s first fashion metaverse for creators” has announced a partnership with The Royal College of Art (RCA), “the world’s most influential postgraduate institution of art and design”.

This link-up, which is in collaboration with the RCA Fashion MA programme, “will offer bespoke digital creations by seven leading RCA fashion alumni for GN3RA creators to co-design, wear and share on the platform”. 

The company works with selected creators, influencers, brands and media “to grow a community of digital fashion ambassadors”. 

And it said that community “will take an active role in the development of the platform as well as champion the designers and their virtual creations”. 

Talking about the growing demand for digital wearables and tackling the “lack of easy-to-use design software”, GN3RA said it’s repurposing how people interact with creative tools. 

Founder and CEO Lili Eva Bartha added: “My vision for what creative tools should be was hugely impacted by my time teaching students digital fashion design. I saw firsthand the technical barriers they had to overcome in order to begin exploring their creative practice. I wanted to break down these barriers and develop a platform that enables anyone to explore their creativity through fashion.

“The beauty of the collaboration with the RCA is that these incredible designers are inviting the world to experience their art in a new exciting and interactive way –  by becoming co-creators.” 

To celebrate the global launch scheduled for 7 December, GN3RA will hold an event on 6 December, in The Fashion District’s ‘The Lab e20’ in London. This will include “emerging design talent, industry thought leaders, creators, brands, retailers and influencers to discuss the future of virtual self-expression”.

Selected designers from the RCA partnership will be there and “will have the opportunity to discuss digital fashion and the challenges of customisation, collaboration and monetisation”. 

The event will include workshops for attendees to create their first digital outfits, alongside VR and immersive installations, with live DJ and VJ entertainment.