568
Вакансии
PRIMARK
People & Culture Supervisor
Permanent · WARSAW
CALZEDONIA GROUP
Kierownik Salonu / ch Promenada / Warszawa / Nowe Otwarcie
Permanent · WARSAW
H&M
Advanced User
Permanent · ROBAKOWO
H&M
Group Leader/ Lider Grupy
Permanent · CHLEBNIA
H&M
Advanced User
Permanent · CHLEBNIA
ESSILORLUXOTTICA GROUP
Sales Representative
Permanent · KRAKÓW
ESSILORLUXOTTICA GROUP
Cee Operations Controller
Permanent · KRAKÓW
ESTÉE LAUDER COMPANIES
IT Business Partner
Permanent · WARSAW
LEVI'S
Customer Relations Specialist (Otc) M/W/D
Permanent · WARSAW
MICHAEL KORS
Sales Supervisor, Poland, Lodz- Full Time
Permanent · ŁÓDŹ
LIMANGO
Product Owner - Fully Remote Possible
Permanent · WROCŁAW
L'OREAL GROUP
Senior Brand Manager Maybelline New York
Permanent ·
NEWELL
Sales And Operations Planner
Permanent · POZNAŃ
L'OREAL GROUP
Country Digital Project Manager
Permanent · WARSAW
RITUALS
Rituals - Office Coordinator (Warsaw)
Permanent · WARSAW
AVON
Product Safety/Integrity & Regulatory Affairs
Permanent · WARSZAWA
TK MAXX
Pracownik ds. Ochrony Tkmaxx Port Łódź/Pełen Etat
Permanent · ŁÓDŹ
TK MAXX
Pracownik ds. Ochrony Tkmaxx Wrocław Renoma/Pełen Etat
Permanent · WROCŁAW
TK MAXX
Pracownik ds. Ochrony Tkmaxx Wrocław Bielany/Pełen Etat
Permanent · WROCŁAW
L'OREAL GROUP
Project Manager & Administration
Permanent · WARSAW
L'OREAL GROUP
Community Advocacy Specialist, l’Oréal Luxe
Permanent · WARSAW
PANDORA
Business Consultant, Fico Sap Solutions
Permanent · WARSAW
Опубликовано
24 сент. 2021 г.
Время чтения
2 минут(-а,-ы)
Скачать
Загрузить статью
Печать
Размер текста

Eastpak relaunches in North America

Опубликовано
24 сент. 2021 г.

After a period of focusing on Europe and the Asia-Pacific region, VF Corp-owned backpack brand Eastpak is turning its attention back to North America, where it is relaunching under brand president Nina Flood.


Eastpak is planning to expand its presence in key U.S. and Canadian fashion and lifestyle retailers - Photo: Eastpak

 
Having initially entered North America via global e-tailers including Asos and Ssense, as well as high-end retail channels, Eastpak can now boast its own dedicated U.S. e-commerce site.
 
The brand’s relaunch on the market also foregrounds the release of its Fall 2021 collection, which includes items such as the Padded Pak’r and the Padded Zippl’r, two of the label’s most iconic silhouettes. Also featured are soft carry and wheeled travel pieces, which, as pointed out by the label itself, are “relatively new product categories for Eastpak since the brand was last distributed in North America.”

Eastpak is also planning to release a number of high-profile collaborations over the course of 2021 and 2022, continuing a string of recent partnerships that have seen the brand team up with the likes of Raf Simons, Vivienne Westwood, Kith and Neighborhood.
 
“Consumers have been clamoring for Eastpak in the North Americas – which led to launching our new website and opening new retail channels,” said Flood in a release. “It's amazing to see the potential for Eastpak as new consumers discover the brand and loyal ones can now get it much more quickly and easily through domestic retail.”
 
Flood, who also heads up VF’s JanSport brand and has previously worked at Kipling and Nautica, took on her current role at Eastpak in April of last year. Under her leadership, the brand, which was founded in Boston, Massachusetts, in 1952, is hoping to expand its presence in key fashion and lifestyle retailers in the U.S. and Canada.

Copyright © 2024 FashionNetwork.com All rights reserved.