Cosmetify launches first app, claims to save money for beauty shoppers

Nigel TAYLOR

Опубликовано
24 нояб. 2020 г.

Online beauty comparison platform Cosmetify is expanding its offer with the launch of a new app “providing shoppers beauty savings at their fingertips”.

It claims its shoppers save 34% on average, with the saving on some products topping 80%, as prices refresh in real time. “The new app provides further savings and will send price drop and sale alerts to users giving live updates on the best new deals, and when items are back in stock”, it said.

With 405,704 products, the app claims to be the largest hub for beauty, offering everything from cosmetics, skincare, haircare, and fragrance to male grooming. It’s designed to provide shoppers with the widest possible view of the market, Cosmetify said.

Alongside listing the recommended retail price, the app also includes delivery details and timings for full transparency ahead of purchase. Similar to the online platform, “users will still be able to filter to search for exactly what they need, comparing everything from brand, product to price – even down to individual ingredients”, it noted.
  
The brand has partnered with hundreds of retailers from big-name stores such as John Lewis, Selfridges, Boots and Harvey Nichols to online-only outlets such as Lookfantastic, Asos, Cult Beauty and Feel Unique.

The new app works directly with e-commerce arms of major beauty favourites, claiming 1,710 brands including Charlotte Tilbury, Estee Lauder, Benefit, REN, Huda Beauty, Urban Decay and The Ordinary, to name a few. 

Matt Davies, founder of Cosmetify, said: “The pandemic has led to a significant rise in online shopping and helped accelerate the shift to a more digital world. Within this, consumers are increasingly seeking more value from the products they purchase. 
 
“Since Cosmetify launched, we have consistently provided savings on the top beauty products on the market and the launch of our new app means these savings will continue. This launch will help us to be the go-to online beauty shopping destination, ensuring customers always get the best value for their money”
 
Following the UK launch, the app will be adapted for the US market later in the year.