Bullring gets digital screens

27 digital screens have been unveiled at high footfall and key dwell areas inside Bullring Birmingham in a move to provide real time advertising opportunities for brands and retailers.

The project is led by media company Elonex, which will be responsible for all media sales relating to the screens, and also for the day to day technical management and scheduling of the network.

The LED advertising screens are located across all levels of the shopping centre, which attracts an average weekly footfall of 750,000. Consumers can see the screens while shopping and making their way across the mall.

“Bullring Birmingham is a world class venue and one that’s renowned for its leading retail and leisure offering,” said Nick Smith, CEO at Elonex.

“The Elonex screens fit well with the big audiences attracted to the Bullring, and are certain to enhance the consumer experience and provide advertisers with the most effective targeting opportunities.”

The tech push comes after shopping centre and developer Intu unveiled a network of digital screens at selected shopping centres across the UK. While Bullring’s screens are dedicated to out of home advertising, Intu’s initiative aims to keep customers entertained with specially created branded-led content.

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