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Balmain introduces new logo and monogram
Balmain continues its transformation into a global luxury label. The Parisian fashion house, bought by Qatari investment fund Mayhoola in 2016, stepped up the pace of its international expansion in 2018, and has now revamped its brand image by adopting a new, simpler and more design-driven logo with a sans serif typeface. The new Balmain Paris logo is made up of two overlapping capital letters, with the P (for Paris and Pierre Balmain) blending into the B. The twin letters are in black, in the centre of a circle on a white background.
“It is a contemporary, pared-down and daring logo for this long-established maison, preserving the latter’s original heritage while making it clear for everyone that it stands for a contemporary luxury French fashion label,” Balmain’s creative director Olivier Rousteing said in a press release. The idea is for the monogram to make the brand easily recognisable by the vast majority of people, like the F that stands for Fendi, Gucci’s crossed Gs and Chanel’s double C.
“Balmain’s logo hadn’t been modified since the end of the 1950s. The label had a second line called Pierre Balmain, which was discontinued in 2017,” a spokesperson for the label told FashionNetwork.com, adding that “the logo has been designed by Parisian agency Adulte Adulte. It also enables [Balmain] to launch its first monogram, which will be used on accessories and clothes.”
Balmain’s new stylised monogram is already featured in the Pre-Fall 2019 collection, which is arriving in stores now, notably on belts, handbags and t-shirts and, more discreetly, as a hallmark on some footwear.
After the launch, Balmain’s new brand image will be transposed also on its website, which is being re-designed, and on its retail signage.
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