Axel Arigato chooses London for first global flagship store

Cajsa Lykke Carlson

Опубликовано
19 авг. 2016 г.

Axel Arigato, the Swedish footwear and accessories brand, is expanding globally with a new London store.

The store will open on Broadwick Street in Soho in late September and measure 1,668 sqft. Designed by architect Christian Hallerod, it will be Arigato's first global flagship store.

CEO Albin Johansson commented: “Soho made sense for us. Some of London's most interesting shops can be found here. It’s a great mix of people, brands and restaurants combined with a rich heritage. There’s no doubting the power of Soho.”

The Axel Arigato brand was only launched in July of this year, and is known for its ‘drop of the week’ concept, launching a new style each week. Prices start at £120.

Samantha Bain Mollison, Group Retail and Strategist at Shaftesbury, comments: “We are excited to welcome Axel Arigato to the Soho community. The brand will sit alongside our fashion portfolio including- denim powerhouse Nudie Jeans, accessories brand Sandqvist, A.P.C and Our Legacy.”