Anthropologie partners with One Tree Planted

Jennifer Braun

Опубликовано
3 апр. 2021 г.

Anthropologie is teaming up with Brazilian clothing and lifestyle brand Farm Rio to plant trees through One Tree Planted, in honor of Earth Month.

As part of Farm Rio's 1,000 Trees A Day project, Anthropologie will donate 25,000 trees over the course of the year to One Tree Planted, an environmental nonprofit that helps reforestation efforts globally. In the past two years, the nonprofit has planted 4 million trees by crowdsourcing donations from co-conscious individuals and businesses, like Anthropologie.   

"We are so inspired by the important work our friends at Farm Rio have been doing over the past 23 years and are beyond proud to partner with them to assist in One Tree Planted's reforestation efforts in Brazil," said Anu Narayanan, Anthropologie's chief merchandising officer.

In addition to their partnership with One Tree Planted, Anthropologie will be launching a new capsule with Farm Rio including cheerful creations, vibrant colors, bold silhouettes, feminine details, and some of the brands hallmark prints.

As of April 8, the company will also be giving away an exclusively designed, limited edition, reusable tote for all online shoppers who place an apparel order over $175.

"We were delighted when we heard from the team at Anthropologie and their interest in partnering through Farm Rio's One Tree Planted program," said Diana Chaplin, One Tree Planted's canopy director. 

"Our brands share a likeminded belief that anyone can make a difference, and that you should use your voice, network, and community to spread awareness as the first step. We are incredibly grateful for their pledge, and undoubtedly believe that with Anthropologie's influence, combined with their commitment to our program and enormously dedicated audience, interest in our cause throughout the year will continue to flourish.”

Farm Rio and Anthropologie have been partners since 2017, when Anthropologie became the first national retailer to launch the Farm Rio brand in the United States.