Anthropologie opens first hotel pop-up

Jennifer Braun

Опубликовано
1 июн. 2021 г.

Anthropologie has introduced its first hotel pop-up at New Jersey’s luxury boutique hotel The Reeds at Shelter Haven. 

Popping up Memorial Day through Labor Day, it will feature Anthropologie's beach favorites, as well as a curated retail experience meant to inspire the excitement and joy of travel. Customers can expect to find the brand’s signature printed dresses, swimsuits, beach-to-dinner coverups, statement earrings, summer hats and bags, easy to transport mementos and gifts, and beauty products hand-selected by Anthropologie for those who summer in the local community. 

Located next to the hotel's renowned Salt Spa at The Reeds, Anthropologie will spotlighting exclusive designs from Maeve, Erika Pena, Farm Rio, Faithful and more, as well as beauty brands starting with an opening activation from suncare brand Supergoop. 

"Our hope at Anthropologie is to evoke the fun of discovery, and travel is an important element of that," said Elizabeth Preis, chief marketing officer for Anthropologie.

"This summer, as we look to celebrate going out with friends and family, it makes perfect sense to launch our first hotel-based pop-up. We're excited to bring the thrill of discovery to The Reeds and welcome Stone Harbor's summer crowd into our pop-up shop, curated just for them.”

"Stone Harbor has long been a favorite summer playground for Philadelphians, so it's fitting that we're bringing this celebrated Philadelphia-based brand to Stone Harbor this summer," added Ron Gorodesky, president of Refined Hospitality.

"We're excited to partner with Anthropologie and provide our guests with a new retail experience they can enjoy between sunbathing and sunset dinners."

Earlier this month, parent company Urban Outfitters, Inc. reported a record $927.4 million in total net sales in the first quarter ended April 30, 2021, representing an increase of 57.6 percent from the prior-year period.