Michael Kors is entering the golf world through a sponsorship of pro golfer, Charl Schwartzel, who will serve as the company's first brand ambassador in golf. Schwartzel will help expand the brand's sportswear category.
At the Baselworld luxury watch fair -- which runs until March 27 in Basel, Switzerland -- Swiss watchmaker Breitling launched its "Squads" initiative, creating teams of ambassadors who all excel in a specific field.
Footwear retailer Schuh has launched the latest in its colourful urban advertising strand with agency Roar producing an exuberant creative that takes in digital and traditional and can also be seen in-store.
The French photographer and journalist Olivier Zahm, who co-founded Purple magazine, has been chosen to shoot the new ad campaign for the Just Cavalli brand, one of Italian designer Roberto Cavalli's many lines.
Fragrance brands are getting inventive as they try to win over younger consumers, leading to creative initiatives such as Chloé's immersive experience at French mall Les 4 Temps or Kenzo and Guerlain's online campaigns.
Following its recent comeback from voluntary administration, Topshop Australia is pushing denim this weekend with the launch of an in-store customisation with two local artists within its Sydney flagship.
Size-inclusive brand Simply Be has relaunched and unveiled a rebranding that is specifically targeted at US consumers. The brand will depart from the catalog model in favor of bringing its story to life through digital.
British Formula One champion Lewis Hamilton has been unveiled as the new face of all Tommy Hilfiger's menswear labels, further deepening the brand's ties to motor racing following the launch of its Mercedes deal.