Stella McCartney bolsters fabric innovation with new partnership

Barbara Santamaria

Опубликовано
21 июл. 2017 г.

British fashion designer Stella McCartney has announced a new partnership with Bolt Threads dedicated to advancing eco fashion innovation and creating next generation cutting-edge textiles.

Bolt Threads is a Bay Area-based biotechnology company that engineers fibres based on proteins found in nature and develops cleaner, closed-loop processes for manufacturing, using green chemistry practices.

The partnership will see Stella McCartney combine her “relentless pursuit of sustainable materials with Bolt Threads’ proprietary breakthroughs in industrial biotechnology”, and represents “a step-change for the future of apparel production, and the fashion industry at large.”

“On a personal and professional level partnering with Bolt Threads is so exciting, because it feels like everything is finally coming together and the dots are being connected between fashion, sustainability and tech innovation,” comments Stella McCartney.

“This is something that I’ve been personally on a journey to find for much of my career and I just feel like there is finally a new opportunity to bring so many industries together and for them to all work as one for a better planet. It is a truly modern and mindful approach to fashion.”

According to the vegan fashion brand, the fashion industry has seen little innovation in textiles in the last decades. Furthermore, it relies on vast amounts of petrochemicals, which are harmful to the environment.

The collaboration will allow both companies to work together to develop cruelty-free, vegan-friendly, sustainable fabrics for the luxury industry.

“From the day we founded Bolt Threads, we’ve dreamt of partnering with Stella McCartney,” says Dan Widmaier, CEO of Bolt Threads. “Not only does she have an unparalleled aesthetic, but her values and pioneering sustainable fashion align perfectly with our vision for the future of fashion.”