568
Вакансии
PRIMARK
People & Culture Supervisor
Permanent · WARSAW
CALZEDONIA GROUP
Kierownik Salonu / ch Promenada / Warszawa / Nowe Otwarcie
Permanent · WARSAW
H&M
Advanced User
Permanent · ROBAKOWO
H&M
Group Leader/ Lider Grupy
Permanent · CHLEBNIA
H&M
Advanced User
Permanent · CHLEBNIA
ESSILORLUXOTTICA GROUP
Sales Representative
Permanent · KRAKÓW
ESSILORLUXOTTICA GROUP
Cee Operations Controller
Permanent · KRAKÓW
ESTÉE LAUDER COMPANIES
IT Business Partner
Permanent · WARSAW
LEVI'S
Customer Relations Specialist (Otc) M/W/D
Permanent · WARSAW
MICHAEL KORS
Sales Supervisor, Poland, Lodz- Full Time
Permanent · ŁÓDŹ
LIMANGO
Product Owner - Fully Remote Possible
Permanent · WROCŁAW
L'OREAL GROUP
Senior Brand Manager Maybelline New York
Permanent ·
NEWELL
Sales And Operations Planner
Permanent · POZNAŃ
L'OREAL GROUP
Country Digital Project Manager
Permanent · WARSAW
RITUALS
Rituals - Office Coordinator (Warsaw)
Permanent · WARSAW
AVON
Product Safety/Integrity & Regulatory Affairs
Permanent · WARSZAWA
TK MAXX
Pracownik ds. Ochrony Tkmaxx Port Łódź/Pełen Etat
Permanent · ŁÓDŹ
TK MAXX
Pracownik ds. Ochrony Tkmaxx Wrocław Renoma/Pełen Etat
Permanent · WROCŁAW
TK MAXX
Pracownik ds. Ochrony Tkmaxx Wrocław Bielany/Pełen Etat
Permanent · WROCŁAW
L'OREAL GROUP
Project Manager & Administration
Permanent · WARSAW
L'OREAL GROUP
Community Advocacy Specialist, l’Oréal Luxe
Permanent · WARSAW
PANDORA
Business Consultant, Fico Sap Solutions
Permanent · WARSAW
Автор
Reuters API
Опубликовано
18 окт. 2018 г.
Время чтения
2 минут(-а,-ы)
Скачать
Загрузить статью
Печать
Размер текста

Primark sharpens ethical focus in bid for German customers

Автор
Reuters API
Опубликовано
18 окт. 2018 г.

Primark, the fashion chain owned by Associated British Foods, has emphasised its commitment to environmental standards and safer working conditions as it fights for market share in discount-loving Germany and other countries.


Photo: Primark



The company's low prices came under scrutiny in 2013 after 1,129 people died in the collapse of a factory in Bangladesh, where clothes were made for brands including Primark.

That prompted it to ramp up efforts to police its suppliers, building up a team of over 100 people who focus on ethical trade and environmental and sustainability issues.

"Germany is the homeland of Aldi and Lidl so German customers appreciate low prices, good quality," said Wolfgang Krogmann, head of Primark in Germany, as the chain opened its 28th store in the country in west Berlin.

"They understand that kind of model. That is definitely in our favour."
German shoppers are also more demanding when it comes to ethical standards, Krogmann said, prompting the company to trial "Primark Cares" posters in its stores in the country, with information about its factories and how it sources raw materials.

Germany is a key growth market for Primark, which is expanding across continental Europe and the United States after nearing saturation point in Britain and Ireland. It expects to open two more stores in Germany in the current financial year, after five in the 2017/18 fiscal year.

But it is locked in a battle with rival discount retailer H&M , successfully drawing customers away from the Swedish company's 458 German stores. H&M saw sales steadily decline in Germany, its biggest market, in the last two years until a rebound in its latest quarter.

H&M is another major brand putting a bigger emphasis on sustainability. It, Primark and other retailers are seeking to promote recycling and more environmentally-friendly cotton farming methods in response to customer concerns.

"We don't want to give the impression that we've got everything right...We're on a gradual journey," said Katharine Stewart, Primark's head of ethical trade and environmental sustainability.

Primark, which has 360 stores globally, will roll out more products next spring made from cotton planted under its sustainable farming programme in Pakistan, including children's pyjamas and women's jeans.

"We now know it works. We know we can ... get visibility all the way through the supply chain," Stewart said.

Primark has slightly slowed its pace of expansion in the last year as like-for-like sales have declined, but it still plans to open 14 new stores in the 2018/19 financial year, with most in Germany, France, Spain and Britain.
 

© Thomson Reuters 2024 All rights reserved.