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6 апр. 2018 г.
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Kering says decided to sell sport brand Volcom amid focus on luxury

Автор
Reuters API
Опубликовано
6 апр. 2018 г.

French luxury group Kering said on Friday it had taken steps to sell skatewear label Volcom, its last remaining non luxury brand, as it focuses on its high-margin, high-end labels.


Kering is looking to focus more on luxury - Instagram: @volcom



Kering is also preparing to spin off German sportswear brand Puma , which will leave it with brands ranging from Gucci to Yves Saint Laurent.

It acquired Volcom in 2011 for $608 million.

"In accordance with Kering's strategy to fully dedicate itself to the development of its luxury houses, Volcom no longer constitutes a core asset and Kering has initiated a disposal process," the group said in a statement.

In a separate move, Kering and fashion label Stella McCartney said last week they had agreed to end their 17-year partnership and the British designer behind the brand would buy out Kering's 50 percent stake.

 
 

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