Hublot presents 'Big Bang Meca-10' collab with artist Shepard Fairey

Swiss watch brand Hublot has named the American contemporary street artist, Shepard Fairey, as its latest brand ambassador, while also revealing a new joint creation.

The "Big Bang Meca-10 Shepard Fairey" is a men's timepiece with a design inspired by steampunk style. It features the watchmaker's exclusive Hublot HUB1201 movement.

Hublot has unveiled a new collaboration as part of its "Hublot Loves Art" series. After teaming up with the artist Chen Man and the pianist Lang Lang, the watchmaker has signed up the contemporary street artist, illustrator and graphic designer, Shepard Fairey, to design a watch.

"Hublot is about craftsmanship and a very refined execution and that to me is what my art is about: doing whatever it takes to create a visual that I think is important to create. The amazing thing about working with Hublot is that they say, ‘we can try anything that you want'; they were very open to anything that I wanted to experiment with and they take a lot of pride in pushing the envelope in terms of technique," the artist said in a statement.

The "Big Bang Meca-10 Shepard Fairey" has an architectural design, with floral and tribal motifs inspired by the artist's work. It features a manual-winding skeleton movement, designed and developed in-house, and has a 10-day power reserve.

The watch has a carbon fiber and light Texalium case featuring tribal and floral motifs, as well as a skeleton dial in matte black or matte blue, depending on the version. An opening at three o'clock shows Shepard Fairey's "STAR GEAR" logo and reveals a red dot when the movement is nearing the final days of its power reserve. A gear wheel at six o'clock shows the number of days remaining.

Available in navy blue or black, the watch has a patented "One Click" mechanism for changing the strap in a matter of minutes. The watch ships with a presentation case containing a signed and numbered "Star Gear Collage Red" or "Star Gear Collage Blue" letterpress print by Shepard Fairey.