Herschel Supply opens first North American store

Jennifer Braun

Опубликовано
22 июн. 2018 г.

Vancouver-based accessories and apparel company Herschel Supply has opened its first North American flagship store, in its home city in Vancouver’s historic Gastown district. 

 
The 5,000-square-foot space houses the brand’s diverse product range including bags, accessories, luggage and apparel, in a store setting designed by Omer Arbel, the creative director of Bocci. 
 
“We knew we didn’t want a traditional retail experience from the beginning. We wanted something unique, and unique is what comes to mind when you think of Omer,” explained Lyndon Cormack, co-founder of Herschel Supply, in a news statement. 

“He brought in some unexpected elements that we might not have considered, which is refreshing. This space will show our consumers what we care a lot about as a brand: exploration, innovation and storytelling.” 

 
Inside, figurative sculptures commissioned from various artists across the Lower Mainland can be found, along with screens showing daily "non-events" in destinations beyond Herschel’s hometown in Vancouver, capturing the brand’s ethos of exploration. 
 
Meanwhile, key aspects of the heritage building have been preserved, including the original maple flooring, brick work and ceiling tiles, and are complemented by modern accent elements like Bocci 44 fixtures.
 
The Canadian company currently operates over 40 stores across Europe and Asia, but this will be its first location in North America. 
 
The store officially opened last week and is located at 347 Water Street. 
 
Herschel Supply products can also be found at thousands of retail locations worldwide such as at The Hudson’s Bay, Little Burgundy Shoes and more. The brand was founded in 2009 by brothers Jamie and Lyndon Cormack.