Express extends sizing across men's and women's product

Cassidy Mantor

Опубликовано
8 мая 2018 г.

Express has launched a new campaign introducing extended sizing for men's and women's product in store. The retailer, which previously only offered extended sizes online, is bringing them to 130 stores in the US.

Commenting on the decision in a release, David Kornberg, Express president and CEO said, "What we hear consistently from consumers is the lack of fashion styles in the sizes they need and the ability to try on those sizes in store."

To answer that customer complaint, Express is putting women's sizes 00-18 in store, as well as sizes XS to 2XL in Men's. Waist sizes ranging from 28 to 40 and jacket sizes 46 and 48 will also be available for men in store.

Previously, Express offered petite, plus and tall sizing on its e-commerce platform and the retailer will continue to offer specialty sizes for petite waists and lengths online.

Express is announcing the arrival of extended sizing in store with a new campaign entitled "Express. Your Rules." and featuring body positive models Jordyn Woods, Candice Huffine, and Taylor Bennett. The campaign rolls out in store and online through Express' e-commerce site, as well as on digital and social media channels.

"I make my own rules both in life and in how I dress," commented model Candice Huffine. "And I love that Express celebrates that attitude by providing fashion-forward clothing that fits both my body and my personality."

Express rolls out its extended sizing this week in 130 stores in 44 cities in the US. All stores in Atlanta, Chicago and Dallas will receive extended sizing in an effort to provide a more inclusive shopping experience.