Converse taps Miley Cyrus to front its Pride campaign

Emily Jensen

Опубликовано
13 июн. 2017 г.

The singer will be the face of Converse’s “Yes to All” collection, which celebrates LGBTQ pride. Proceeds from the collection benefit Cyrus’ Happy Hippie Foundation.

 
Converse announced earlier this month that it would be creating a collection of rainbow-themed sneakers in honor of Pride 2017. The collection includes brand new designs of the shoemaker’s classic styles, featuring rainbow patches, soles, laces and customizable styles. Proceeds from the collection will go to It Gets Better and The Happy Hippie Foundation, both of which benefit LGBTQ youth.
 
The brand has now announced that Miley Cyrus will act as the spokesperson for the collection. Cyrus announced the collaboration on her Instagram page, posting an image of her wearing a pair of the collection’s rainbow sneakers. Cyrus also performed earlier this month at Capital Pride DC Festival. The singer founded the Happy Hippie Foundation in 2014 to provide resources to homeless and LGBTQ youth. She has since teamed up with the likes of Jeremy Scott and Phantogram to promote the charity’s work.

The Converse collection is one of many recent releases to celebrate Pride. Brands such as Urban Outfitters and Nike have all released collections this month to celebrate Pride.
 
The Converse Yes to All collection is available on the brand’s online shop, with pieces starting at $35. The collection also includes t-shirts, socks and laces.