VIENNA, April 29, 2010 (AFP) - Austrian-based television channel Fashion TV (FTV) announced Thursday 29 April it would go public this week with a listing on the Frankfurt stock exchange.

Photo: ssl.ftv.com

Fashion TV, set up in 1997 by the Polish businessman Michel Adam Lisowski and currently worth an estimated 250 million euros (330 million dollars), said in a statement it would list 20 percent of its shares -- or 5.3 million shares in all -- on the German exchange's open market from Friday 30 April.

The flotation is expected to raise around 50 million euros.

Fashion TV describes itself as the only global, 24-hour fashion and lifestyle broadcaster, reaching an estimated 350 million households worldwide.