568
Вакансии
PRIMARK
People & Culture Supervisor
Permanent · WARSAW
CALZEDONIA GROUP
Kierownik Salonu / ch Promenada / Warszawa / Nowe Otwarcie
Permanent · WARSAW
H&M
Advanced User
Permanent · ROBAKOWO
H&M
Group Leader/ Lider Grupy
Permanent · CHLEBNIA
H&M
Advanced User
Permanent · CHLEBNIA
ESSILORLUXOTTICA GROUP
Sales Representative
Permanent · KRAKÓW
ESSILORLUXOTTICA GROUP
Cee Operations Controller
Permanent · KRAKÓW
ESTÉE LAUDER COMPANIES
IT Business Partner
Permanent · WARSAW
LEVI'S
Customer Relations Specialist (Otc) M/W/D
Permanent · WARSAW
MICHAEL KORS
Sales Supervisor, Poland, Lodz- Full Time
Permanent · ŁÓDŹ
LIMANGO
Product Owner - Fully Remote Possible
Permanent · WROCŁAW
L'OREAL GROUP
Senior Brand Manager Maybelline New York
Permanent ·
NEWELL
Sales And Operations Planner
Permanent · POZNAŃ
L'OREAL GROUP
Country Digital Project Manager
Permanent · WARSAW
RITUALS
Rituals - Office Coordinator (Warsaw)
Permanent · WARSAW
AVON
Product Safety/Integrity & Regulatory Affairs
Permanent · WARSZAWA
TK MAXX
Pracownik ds. Ochrony Tkmaxx Port Łódź/Pełen Etat
Permanent · ŁÓDŹ
TK MAXX
Pracownik ds. Ochrony Tkmaxx Wrocław Renoma/Pełen Etat
Permanent · WROCŁAW
TK MAXX
Pracownik ds. Ochrony Tkmaxx Wrocław Bielany/Pełen Etat
Permanent · WROCŁAW
L'OREAL GROUP
Project Manager & Administration
Permanent · WARSAW
L'OREAL GROUP
Community Advocacy Specialist, l’Oréal Luxe
Permanent · WARSAW
PANDORA
Business Consultant, Fico Sap Solutions
Permanent · WARSAW
Переводчик
Nicola Mira
Опубликовано
7 мар. 2018 г.
Скачать
Загрузить статью
Печать
Размер текста

Asos deploys ‘Style Match’ visual search tool internationally

Переводчик
Nicola Mira
Опубликовано
7 мар. 2018 г.

After the UK launch last August, British fashion e-tailer Asos is deploying its ‘Style Match’ visual search tool worldwide. The tool operates through the Asos mobile app, and matches pictures to items in the Asos catalogue.


‘Style Match’ is part of the search function on the Asos mobile app - Asos


The system taps a data base of 85,000 products featured on the Asos catalogue and is designed to exploit the fact that 80% of the e-tailer's website visits are made from mobile devices. The 16 million visitors of Asos's eight local websites, plus its Android and iOS app users, reportedly spend on average 80 minutes per month on the websites.

The concept of an apparel search system using visual images is not new. French mail order/e-tail company La Redoute developed its own solution in the early 2010s, and the Shazam app introduced a dedicated tool in 2013. Zalando launched a similar tool a year later, as cross-mobility-shopping initiatives became increasingly widespread. Asos's new search tool continues in the same groove, as does the Pinterest Lens "inspirational search" tool, presented at the end of last year.

In the fiscal year closed at the end of August 2017, the annual revenue of Asos was €2.168 billion. In the same period, overseas sales leapt by 47% (+36% at constant exchange rates) and are now worth €1.328 billion. Notably, the UK pure player reportedly has a market capitalisation higher than Marks & Spencer, the long-established dominant force on the UK's apparel retail market.

 

Copyright © 2024 FashionNetwork.com All rights reserved.