Sports Direct saw its profits taking a dive last year and currency effects are hitting margins hard. But new-gen stores, a deal with Asics and strong premium lifestyle and licensing ops give it reasons to be cheerful
Previously, the German label only operated temporary showrooms in the French capital during ordering season, but brisk sales to French retailers and continual growth have prompted it notch up its presence in France.
The Unlike Any campaign highlights Misty Copeland, Natasha Hastings, and four additional female athletes' achievements and athleticism. The campaign films feature each athlete's physical prowess with spoken-word poems.